It doesn’t matter if your brand is less than one year old or 60 years old, the value system of your brand is fundamental to its success. Scalability requires a strong foundation.

Are you in the retail industry looking for expert guidance to maximize your growth and profitability? Someone to help develop your brand, team or your own personal development or coaching?

My name is Charlene and I would love to provide you with comprehensive, personal consulting, coaching and mentoring, specifically designed for all areas of the retail sector.

I love being able to work with people to understand the depths of their business to deliver successful results that think global but act local.

I understand the unique challenges that businesses face in the ever-evolving retail landscape. After being a senior retail executive for over 10 years and in the game for nearly 20 years, I have a wealth of knowledge and expertise in all aspects of the industry.

Whether you are a retail professional, small boutique or a large chain, I have the skills, network and insights to help you thrive in today's competitive market.

Why choose me?

Outside of the extensive knowledge I have (which I will get to), I’m passionate, warm and humanistic. I love what I do, it excites me; with every new project I take on, I bounce straight in with enthusiasm.

Working with team members one-on-one or in a group is fun for me, being able to see actions being taken drives me and seeing the results, well that is cause for celebration.

My deep understanding of this industry sets me apart from general business consultants. I’ve been in it, from the shop floor and working my way up being a buyer, to a buying manager, brand manager and then completing my MBA at Melbourne Business School, to be an educated and well rounded General Manager.

Product design, offshore vendors, wholesale, ecommerce, marketing, planning, buying, P & L management, global brand partnerships, the full length of the supply chain and critical path, I know them all intimately.

You will have my undivided attention one-on-one. Given I’ve been in the trenches personally, I can’t help but get my hands dirty to truly understand what’s going on.  I will dive into the depths of your business to understand all elements and work with you.

I stay up-to-date with the latest trends, technologies, and consumer behaviours shaping the retail world. This enables me to provide you with practical strategies and solutions that align with your specific goals and challenges. While my humanistic side remains grounded and authentic to ensure that I can motivate and help you drive your team.

My approach is collaborative and results-driven. I believe in working closely with my clients to truly understand their unique needs and objectives. Through in-depth analysis, we identify areas for improvement, devise effective strategies, and implement actionable plans to drive growth, optimise operations, and enhance customer experiences.

No matter the size or scope of your retail business, I are committed to delivering measurable and sustainable results. I take pride in my track record of helping businesses achieve their goals and establish a competitive and sustainable edge in the market.