RETAIL ADVISORY GROUP MEMBER | SAVE OUR SOLES OWNER

“Charlene not only has the desire to help and be the best but the skill set to back it up. It was an absolute pleasure working with Charlene at the Charity Shop? Pop Up and her energy and enthusiasm enabled everyone involved to play a part in its success. She is a born leader and leads with passion and purpose.”

CHIEF EXECUTIVE OFFICER | CHARITABLE RECYCLING AUSTRALIA

“I’m very grateful for Charlene’s passion, creativity, dedication and retail expertise for collaborating with Charitable Recycling Australia to create our Australian-first collective ‘Charity Shop?’ That brought together six charities at Westfield Fountain Gate for a pop-up full of learnings for charity Retail done different.”

FOUNDER | EATING YOUR CAKE TOO

“Charlene and I worked together at Brand Collective for a couple of years when Charlene joined the business to take over the Hush Puppies brand. Charlene joined the HP footwear brand at one of its most challenging times, yet her sheer resilience, positivity and “never say die” attitude is what has not only brought the brand back to life, but seen it evolve into something so much more than that over the last 4 or so years. Charlene puts every ounce of energy that she has into building a strong, empowered and capable team around her. Her ability to foster culture and drive strong leadership is impressive to say the least. Charlene truly understands the value of focusing on culture and leadership to achieve results, and therefore it is no coincidence that her team continue to flourish because of this.I was always impressed by Charlene’s openness to feedback and desire to always want to be the best leader she can be. This made her a breeze to work with and allowed us to do some amazing things together. I have no doubt our paths will cross again and I can’t wait until they do!”

MARKETING MANAGER | HUSH PUPPIES & CLARKS

“Blessed with the skills to captivate any room, team or meeting, no day was ever dull working with Charlene. Her distinct and dynamic leadership style ensured everyone had clear purpose and ambition, which made the seemingly unattainable, a possibility and a reality. She blurred the lines of manager, mentor & friend with ease during during our 6 years working together at Brand Collective and I will forever be thankful she saw the potential in me”

PRODUCT MANAGER | HUSH PUPPIES

“I’ve been exceptionally lucky to have worked with Charlene on numerous occasions with amazing achievements and a forever friendship formed. Using her incredible Leadership skills she brought an iconic global brand to next levels of much success, building and leading an untouchable team that is the envy of the industry.Charlene’s strengths can be described in these words and so so many more, Inspirational, Determined, Outside of the box thinker, Infectious & Kind.Unique with amazing amount of energy with a sprinkle of “crazy good” that you just want to bottle.I would not hesitate one bit to recommend this amazing human being in any role a company was lucky enough to have her.”

SENIOR EVENT MANAGER | PARTNERSHIPS & EXPERIENTIAL

“When it comes to clients Charlene is one of a kind. One of the most impressive attributes about Charlene is that she is a leader who leads by example. I had the privilege of working alongside Charlene when I collaborated with her team on the Hush Puppies 60th Birthday event. She is an extraordinary leader who goes the extra mile to ensure each and every customer who came through the event received an exceptional brand experience. Without a doubt anybody would be lucky to have the opportunity to have Charlene as their client”

CEO | CO FOUNDER | ADVISOR

“Charlene is a uniquely capable leader who demonstrated the ability to energise a brand and team in her time leading Hush Puppies for Brand Collective. Blessed with seemingly infinite positive energy even in the face of challenging circumstances, Charlene has a way of bringing people together that ensures strong alignment to a vision and positive momentum towards delivering it.As GM of Hush Puppies Charlene delivered on an ambitious vision to re-energise the brand, broaden its appeal and drive growth. In the time she managed the business she delivered both top and bottom line growth and most importantly built a team capability and culture that enabled that growth to sustain itself. I'd love to work with her again and would recommend anyone seeking to transform or grow a brand to find a way to secure her services.”

PRODUCT DEVELOPER | HUSH PUPPIES

“It’s rare that you come across a leader like Charlene, and I was lucky enough to work with her for 7 years at Hush Puppies. I was always in awe of Charlene’s ability to command a room and get people on board with ideas, creating excitement and inspiring people.Charlene had a big focus on culture and built an incredible cohesive team (we were the team that everyone wanted to join) which inevitably led to huge success in sales growth and brand awareness. I have Charlene to thank for investing time in me and helping me achieve my goals and grow my career.”